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Getting Started > Step 4
Step 4: Search Engine Optimization/Marketing
Search engine optimization (SEO) begins with researching the keywords/phrases that are being used to find your company and your competition on the Internet. Once we have a list of the words and phrases, they can be used in updating the content of your website. And, we will implement them on the "back end" of your web site as meta tags, title tags, image tags.
Submitting your site to Google and the other most popular search engines, as well as online directories specific to your industry, is another important action that we take.
Search engine marketing is SEO on an ongoing basis to help achieve better, more consistent, and longer lasting results. SEM may include such activities as: Monitoring of keyword rankings, and making adjustments in the meta tags and title tags, as necessary; a links campaign to generate links from relevant websites; submitting press releases to news directories; and analysis of competitors' web sites. Monthly monitoring of progress and making adjustments as needed will aid in maintaining higher rankings with the search engines.
Contact Information:
608-845-7077
M-F 8:30-5pm
2631 County Road J
Verona, WI 53593